Marketing Resources for Small Businesses
Welcome to my blog, where I share tips and best practices about small business marketing and copywriting. Please peruse around, and hopefully, an article or two will be helpful to you! If you still have questions, please leave a comment or schedule a free discovery call.
What Are UTMs and Why Do They Matter?
Learn how to use UTMs in Google Analytics 4 to track campaigns accurately, avoid misclassified traffic, and make smarter marketing decisions for your business.
Google’s Algorithm Changes in 2025: Updates for Small Businesses
Stay updated on the latest Google algorithm changes in 2025 and how they impact small business websites. Learn how to track performance shifts and respond with smart, sustainable strategies.