https://www.boondockconsulting.com/blog daily 0.75 2026-03-03 https://www.boondockconsulting.com/blog/how-to-choose-a-website-platform-for-your-business monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/8f4976fb-7dce-4e2f-a8bc-727010525c31/squarespace-logo-horizontal-black.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Best for: Simple, affordable, DIY websites with basic needs Works well for: Service-based businesses Consultants, coaches, and local providers Businesses that want a clean, professional online presence without complexity https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1824f107-da48-482a-9db4-8aa078d61469/Wix.com-Logo.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Best for: Visually engaging websites with more design flexibility Works well for: Creative businesses Brands where visuals play a large role Owners willing to invest time learning the platform https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1966677e-7beb-41ef-937c-ef6805d79561/Shopify.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Best for: Selling products online at scale Works well for: E-commerce-first businesses Brands selling more than a handful of products Businesses with inventory, variants, and shipping needs https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/0cec9129-caa8-4df0-acd1-74ea52f5b791/Official-Kajabi-Logo.jpg Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Best for: Courses, memberships, group programs, and communities Works well for: Coaches, educators, and trainers Businesses selling digital programs Brands that need content delivery + payments + email in one system https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/3b54eb89-85c5-4c51-acea-c91603eec3a3/WordPress-logotype-alternative.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Best for: Full creative control and complex marketing ecosystems Works well for: Businesses with custom needs Content-heavy or SEO-driven brands Companies with developer support or strong technical skills https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/8f4976fb-7dce-4e2f-a8bc-727010525c31/squarespace-logo-horizontal-black.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/f09e4a92-0ada-48b6-bd63-901a3497ef6f/Wix.com-Logo.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1966677e-7beb-41ef-937c-ef6805d79561/Shopify.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/0cec9129-caa8-4df0-acd1-74ea52f5b791/Official-Kajabi-Logo.jpg Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/3b54eb89-85c5-4c51-acea-c91603eec3a3/WordPress-logotype-alternative.png Blog - How to Choose the Right Website Platform for Your Business (A Detailed Guide) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.boondockconsulting.com/blog/best-marketing-platform-for-small-business monthly 0.5 2026-01-20 https://www.boondockconsulting.com/blog/how-long-does-seo-take monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/783be3fc-b970-4ef8-a3c0-3711a5998b04/SEO+health.jpg Blog - How Long Does SEO Really Take? (And why watching it daily will make you crazy) https://www.boondockconsulting.com/blog/keyword-strategy-for-seo-in-2025 monthly 0.5 2025-12-16 https://www.boondockconsulting.com/blog/small-business-website-strategy monthly 0.5 2025-11-17 https://www.boondockconsulting.com/blog/chatgpt-instant-checkout-for-small-businesses monthly 0.5 2025-10-14 https://www.boondockconsulting.com/blog/attribution-reporting-explained monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/13694b0f-fa71-49fa-bb11-342de7cc380a/attribution.png Blog - Why Your Meta, Google, and GA4 Numbers Don’t Match (and Why That’s Okay) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.boondockconsulting.com/blog/google-ends-100-results-per-page monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/a9021c0f-183d-4586-9d6f-505c10c58cf7/tips+on+monitoring+seo.png Blog - Google Ends 100 Results per Page: What It Means for Your SEO Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.boondockconsulting.com/blog/what-are-utms monthly 0.5 2025-08-12 https://www.boondockconsulting.com/blog/what-is-geo monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1754354368608-EEVKG9AN8YYFGBY727FZ/unsplash-image-VHXiGXxwOQ4.jpg Blog - What Is GEO? And Why It Matters for Your Business - SEO: Ranks pages in search results Focuses on clicks and traffic Prioritizes backlinks Works well with long-form, in-depth content https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1754354445684-XX06VGIN76ER9Q1ICCCP/unsplash-image--0xMiYQmk8g.jpg Blog - What Is GEO? And Why It Matters for Your Business - GEO: Aims for visibility in AI answers Focuses on brand mentions and content citations Prioritizes credibility, even without links Prefers structured, quotable formats like FAQs, bullet points, stats https://www.boondockconsulting.com/blog/how-to-spot-a-marketing-scam monthly 0.5 2025-05-20 https://www.boondockconsulting.com/blog/google-algorithm-changes-in-2025 monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/4ea10688-5d98-44af-b04e-25fffe9a3c7e/Screenshot+2025-04-07+at+9.53.39%E2%80%AFAM.png Blog - Google’s Algorithm Changes in 2025: Updates for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.boondockconsulting.com/blog/are-small-marketing-agencies-worth-the-investment monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/e99e5c68-2472-459d-948f-c55cfc5ecf71/GPTempDownload+7.jpg Blog - Are Small Marketing Agencies Worth The Investment? - It took me over 3 years to fine-tune my rates to make sure I could cover my own modest business needs while still delivering amazing value to my clients. As a minimalist, I keep my overhead extremely low. I don’t have a fancy office (although I do think my campervan is pretty fantastic). I’ve intentionally aligned my rates to match both my clients' budgets and my own sustainability. https://www.boondockconsulting.com/blog/eeat-for-small-businesses monthly 0.5 2025-04-02 https://www.boondockconsulting.com/blog/local-seo-for-small-businesses monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1742394157702-Z29S31YPAH1NJR183FZL/unsplash-image--BvBZKXwQo8.jpg Blog - Why Local SEO Is a Must-Have for Small Businesses [with 2024 Trends] Unlike regular SEO, which competes on a global stage, Local SEO hones in on your geographic area. Think of it like putting up a neon sign for your business—but online, where everyone is searching. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1742393870445-CZ85069AQQT8XNMQVXRN/unsplash-image-IsYT5rUuVcs.jpg Blog - Why Local SEO Is a Must-Have for Small Businesses [with 2024 Trends] - More thoughts on AI in 2025 Coming back to point #2, AI is taking over. You’ve probably tried it at least a time or two yourself with your own business. You can learn more about how AI tools for copywriting should be (or not be) used for your business in my recent blog update. https://www.boondockconsulting.com/blog/copywriting-vs-content-writing monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/c5ab9998-4d93-4a09-a266-3e82f77a1413/GPTempDownload+6.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - I even advertise myself as a copywriter because that's the most common term people associate with writing for businesses. But the reality is that my bread and butter is content writing. I also provide copywriting, technical writing, UX writing, and content marketing plans. But we'll get to the rest of those definitions shortly. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/c40bddd6-eb78-40f4-83a5-0f40e6e76e8e/unsplash-image-xTaTm8eFoe4.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - Content writing and SEO (search engine optimization) together often helps businesses gain more organic website traffic from various search engines. By including specific keywords and long tail keyword phrases, a good SEO content writer can boost your website traffic with writing skills that align content with top search queries related to your business. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682968901071-1903C7CURVGEUB2LXP3K/unsplash-image-rhCZIm9pp54.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - For instance, you might create a user guide for technical products with step-by-step instructions, diagrams, and screenshots to help the reader understand how to use the product correctly. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682969016532-B5DR8ZCQIAYSF2N2HD8A/unsplash-image-tLZhFRLj6nY.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - The main difference between content writing and content marketing is that content writing is focused solely on creating written content. In contrast, content marketing involves a comprehensive digital marketing strategy that includes creating, publishing, and promoting that content across various channels to drive customer action. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682969430825-MYR0FJFNZFZ0UEWZAERU/unsplash-image-U33fHryBYBU.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - Why? Because utilizing and repurposing content across multiple platforms saves time and money. You can write one evergreen blog post, rewrite it into a LinkedIn article, use pieces of the blog for social media posts, and even create video scripts or a podcast, all by repurposing the original content. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682969818818-QJHMXX97BUJEFGXCTFOZ/unsplash-image-RX_0vwSPiWs.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - It is often used in instruction manuals, user guides, and technical documentation. Its primary goal is to provide users with the information they need to use the product effectively and troubleshoot any problems. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682970144387-W3RJPUKW6DDIIPQS0N36/unsplash-image-8mikJ83LmSQ.jpg Blog - Copywriting vs. Content Writing: Understanding the Key Differences - A UX writer might also include informative tooltips, error messages, and other forms of microcopy that help users understand how to use the device effectively and efficiently. https://www.boondockconsulting.com/blog/ai-copywriting-tools monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682290824062-K6YZX4LSYNKW2B9N4WOC/unsplash-image-tGBXiHcPKrM.jpg Blog - Should You Use AI Copywriting Tools for Your Business in 2025? Generic: Without personalization, it can feel robotic. Repetitive: Many AI tools follow similar structures, making AI-generated content easy to spot. Lacking originality: Since AI pulls from existing data, it won’t bring fresh insights or unique perspectives. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/e4d81bfa-eb6c-4226-bd1f-6b5a1d3dd669/unsplash-image-OgT83CPGbQI.jpg Blog - Should You Use AI Copywriting Tools for Your Business in 2025? For example, instead of: “Write a blog about sustainable living.” Try: “Write a conversational, 1000-word blog about sustainable living tips for small businesses. Include practical advice, avoid generic statements, and use an engaging tone.” Learning how to craft effective prompts takes practice, but once you get the hang of it, you’ll see better results that you can modify to your needs. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682292353629-JY2WIOQN1A3MPKX2E8EF/unsplash-image-kdNhf7vJSik.jpg Blog - Should You Use AI Copywriting Tools for Your Business in 2025? Google still values human expertise. AI content alone won’t cut it—you need original insights, personal experiences, and expertise. (Google’s E-E-A-T principles—Experience, Expertise, Authoritativeness, and Trustworthiness—are more important than ever.) AI-written content won’t automatically rank. Search engines are getting better at detecting AI-generated content, especially when it’s low-quality or lacks originality. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1682293006889-1AALIR21CZ9FH4WAYNZ7/unsplash-image-eveI7MOcSmw.jpg Blog - Should You Use AI Copywriting Tools for Your Business in 2025? Content brainstorming: Generate topic ideas, outlines, or rough drafts. Writing support: Use AI to speed up first drafts, then edit for personality and originality. SEO assistance: AI tools can help with keyword research and content structuring. Repurposing content: Quickly transform blogs into social media posts, email newsletters, or video scripts. https://www.boondockconsulting.com/blog/what-is-seo-content-writing monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1681236833441-P5U6GFYO4Q5CCF9H0YB7/unsplash-image-oHoBIbDj7lo.jpg Blog - Will Your Small Business Benefit From SEO Content Writing? SEO content writing isn’t about stuffing your page with random keywords. Instead, you need to figure out the exact phrases people use when searching for your product or service. Use tools like Ubersuggest, Semrush, or Google’s Keyword Planner Target long-tail keywords (phrases with 3+ words) instead of generic, competitive terms Naturally integrate these keywords into your content https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1681239750682-4II4OTHYLFPCT4WP0YVD/unsplash-image-dls5GJPHqVI.jpg Blog - Will Your Small Business Benefit From SEO Content Writing? - When reputable websites link back to yours, it tells Google, “Hey, this site is legit.” But getting backlinks isn’t easy. Some ways to build them: Guest posting on industry blogs Partnering with other businesses for content collaborations Creating shareable, high-value content that people naturally link to https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1681238527837-YG1CSQBHESIUEXC1UDA0/unsplash-image-tLZhFRLj6nY.jpg Blog - Will Your Small Business Benefit From SEO Content Writing? - Over 60% of searches happen on mobile devices. If your website is slow or hard to navigate on a phone, people (and Google) will move on. Make sure your website loads fast (Use Google’s PageSpeed Insights to check) Use short paragraphs, bullet points, and headers to improve readability Test your site on different devices to ensure a smooth experience https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1681239145024-59RP5CTSDKNY2W006APA/unsplash-image-VxLhYXuLQN8.jpg Blog - Will Your Small Business Benefit From SEO Content Writing? Attract your ideal audience without paying for ads Build trust and position yourself as an expert in your field Stay ahead of search engine changes and AI-driven results https://www.boondockconsulting.com/blog/copywriter-for-small-businesses monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680843519014-9Z7YMR70SHBZ4JDW5Q96/plant_growing.jpg Blog - Do You Really Need a Copywriter For Your Small Business? As a small business owner, you may hesitate to hire a copywriter. After all, you know your business better than anyone, right? Paying for copywriting services might not seem like the best use of your hard-earned money. But I assure you, working with a copywriter will make your life easier and help grow your business. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680843876332-03ETQIH43YSGL1EWCB2J/unsplash-image-hgFY1mZY-Y0.jpg Blog - Do You Really Need a Copywriter For Your Small Business? - In this age of technology, unless you have an extensive network and gain business through referrals only, having a strong online presence is imperative for getting qualified leads. Social media posts are buried quickly in potential customers' feeds unless you pay for prioritized advertising. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680844193297-H7D0MBAJTIDL838H0N6T/unsplash-image-vZJdYl5JVXY.jpg Blog - Do You Really Need a Copywriter For Your Small Business? - A Google organic search statistics study from HigherVisibility states that in 2023, a whopping 53% of all web traffic comes from organic searches. Only 15% comes from paid advertisements. So wouldn't investing in a small business copywriter to optimize your website copy make more sense and give you more ROI than paying for a one-and-done ad? https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680844369832-1ZTUG6UM70NDXKEVMCOB/unsplash-image-TT5HB9mF07U.jpg Blog - Do You Really Need a Copywriter For Your Small Business? - Copywriting experts are also typically more efficient at writing in general. Copywriting isn't easy, but when it's your full-time job, you can write copy that readers will resonate with quicker, all while incorporating SEO. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680844970785-KGM43NLR0MIEMWYNF1NL/communication.jpg Blog - Do You Really Need a Copywriter For Your Small Business? - A professional copywriter is skilled at communicating your message effectively, in your voice, to your target audience. This will make a huge difference in your marketing efforts, making customers more likely to take action and buy your product or sign up for your newsletter. https://images.squarespace-cdn.com/content/v1/62800bff0cf63f1371c613d9/1680845444848-829Z8HE57R1X12UPET2X/unsplash-image-8oYPewvmhnY.jpg Blog - Do You Really Need a Copywriter For Your Small Business? 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