Free Marketing Resources and Recommendations
A newsletter for small businesses, written by a small business owner.
Get Smarter About Marketing,
Without Doing the Homework
I do the digging, so you can stay focused on running your business.
Every Monday, I dive into the latest marketing forums, strategy threads, newsletters, and trend reports to uncover what’s actually helpful for small business owners. Then I package it all into a free, easy-to-digest email. No spam, no jargon, just real insights you can use.
Whether you're DIY-ing your marketing or just want to stay in the loop without spending hours researching, this newsletter is for you.
You’ll also occasionally hear about updates from my own journey of running a sustainable small business myself, and the lessons I’ve learned along the way.
What You’ll Get When You Sign Up For My Newsletter
Every Tuesday, I send out a quick email sharing with what I’ve been researching, learning, and experimenting with in the world of sustainable small business marketing strategy.
This newsletter is for small business owners who want to grow smart without spending hours digging through marketing blogs, trend reports, or burnout-inducing to-do lists.
I’ll send:
Practical insights from the previous week’s research
Time-saving tools and strategies
Real stories as a small business owner just trying to figure things out
This isn’t fluff. It’s what I’d want to get in my own inbox: real, useful, and just the right length.
No spam, no pressure, just value.
Ok, so what type of insights, tools, and strategies are we talking about?
Examples of a few past newsletters are:
How AI affects web search, and how to get seen in AI overviews on Google
Recent core updates from Google: what they are, how to prepare, and what to expect
The best marketing platforms for small businesses
Keyword strategy
What are UTMs and why they are important
Why you need to know what GEO is (generative engine optimization)
Reporting and analytics: why numbers don’t match (and how to read them anyways)
How soon will SEO (search engine optimization) efforts kick in?
What website platform is best for my business?
Attribution explained
How to show up in ChatGPT and Gemini’s instant checkout
Social media trends: what to worry about, and what to ignore
… and so much more!
Not sure if this newsletter is right for you? I promise, it’s not another inflated, corporate newsletter written by a team that changes every week. It’s written by me, Sierra, a fellow small business owner just trying to help my community grow by sharing my research so you don’t have to research yourself. It’s short and to the point (a lot like me 😉) with the top marketing resources, recommendations, and tactics I have found most relevant that week.