Stop guessing what’s wrong with your website.

This is for small business owners who know SEO matters, but don’t have time to wade through endless advice (or pay someone else to handle it). If you’re willing to follow a clear process, make a few updates, and track progress over time, you’ll get a lot out of this.

If you want overnight results, a magic plugin, or a done-for-you solution, this won’t be your favorite thing. SEO is a long game, and this is built for people who are ready to do the work (without turning it into a second job).

You’ll walk away with:

• a clear understanding of what’s helping or hurting your SEO

• a prioritized fix list (not a 48-item panic spiral)

• keyword and content opportunities you can actually act on

• a simple 30/60/90-day plan you can repeat

Because I started Boondock Consulting with a pretty specific goal: help small businesses grow sustainably without charging corporate (aka “normal agency”) rates. Most small business owners don't need full time marketing support, and might not have the budget to invest in fractional support.

They need a clear plan, honest guidance, and a way to make progress without hiring a full team.

This course is my way of providing support at scale. I can keep it affordable and genuinely helpful without working 10-hour days, 7 days a week, and without forcing myself to charge agency pricing to the clients I provide implementation support for. It’s a niche offer for a niche audience, and that’s intentional. I’d rather build something sustainable for both of us than crank prices just because that’s what the industry expects.

It allows me to provide something for everyone, at the most affordable rates I can, while keeping my own business model sustainable and not burning myself out. 

For the initial audit? Most people can complete the core audit (not the implementation) in 4–6 hours, spread across a few sessions. If you’re short on time, you can still get a lot of value by doing Access + Setup and tackling a handful of high-impact fixes.

The time it takes for implementation will vary depending on the size and overall health of your website.

Real results can take up to 6 months, but I typically see shifts in the first 30-60-day period post-implementation.

Nope. This is a “hub” format and you can jump to what you need.
That said: Access + Setup is the one non-negotiable because it gets your data collecting. After that, go in order for the full picture, or skip around based on what’s most urgent.

No. All core tools used in this audit are free.

If you’ve been putting off SEO because tools feel expensive, you’re in the right place.

Yes! Some of the tools used will look overwhelming (because they are), but you only need a few key reports for this audit. The goal isn’t to become an analyst. It’s to make sure the tools are set up so you can track progress and make decisions based on reality.

SEO usually takes months, not days. In some cases, you may see quick wins–especially if you fix obvious issues like missing titles, slow pages, or messy structure. But in general, SEO is about building a sustainable foundation that keeps paying off over time.

You can certainly utilize AI for guidance on auditing your site, keyword suggestions, competitor research, and more. The key is you have to know what to ask, how to ask it, and, most importantly, how to fact check results.

I use AI for various tasks. It is wrong a lot. Remember that AI is only as good as the prompt it receives and the sources it cites from.

This course helps fast track through the research, the prompt, and the fact checking. Follow the steps. Prioritize the work. And then, sure, use AI to help out with some other things like content idea generation, product research, or campaign outlines.

Not yet. There are many YouTube channels out there you can find to help you through these processes. I personally learn better by reading instructions instead of watching videos and pausing, switching screens, going back to timestamps, and re-watching. If you learn better from video instruction, this course is not for you.

However, I do plan on adding very basic short videos for specific workflows in the future. But I’m a small business and don’t have time for that yet. 🙂

I offer refunds for all tiers if requested within 7 days of purchase, or prior to any scheduled calls.

The Backcountry Support monthly subscription can be canceled at any time, but note you will lose access to the audit content unless you switch to the SEO Compass.

The Guided Traverse subscription can be canceled within 7 days of purchase if we haven’t completed a consultation call yet. After 7 days, you can cancel any time after 3 months. This is due to the time I invest in consultation calls and reporting setup for your website.

No, but I offer refunds for all tiers if requested within 7 days of purchase.

Because the free tools are more than enough for a small business owner auditing one website, and agency tools are wildly more efficient when you’re managing SEO at scale.

For this DIY audit, I intentionally stick to free tools because they’re reliable, beginner-friendly, and cost exactly $0. They’ll tell you what you need to know and you just have to piece it together across a few platforms.

When you move into the Guided Traverse tier, I offer a monthly check with the same “agency-level” tools I use for client work to review your site and pull cleaner, faster insights. Those platforms don’t magically invent data, but they do make it easier to see patterns, track changes, and measure progress in one place instead of bouncing between 4–5 dashboards.

Also: those tools typically cost $300–$500/month, which is honestly ridiculous for one small business website.

If you want that level of reporting without paying enterprise software prices, Guided Traverse is the workaround. You get the benefits of the tools plus the monthly review and support baked into the tier.

I’m already paying for the tool, so why should you?

That can happen, especially after major updates or cleanup work. A short-term dip doesn’t automatically mean something went wrong. Sometimes it’s part of Google reprocessing your site. We cover what to watch (and when to worry) inside the course.

The SEO Compass tier includes evergreen self-serve course access. The higher tiers add support and/or consultation so you can get unstuck, prioritize faster, and feel confident you’re focusing on the right things.

And yes, if you start with the SEO Compass and decide you want more support, you can upgrade.

No. That’s part of the DIY part. 😉

But if you decide you want support with implementation, I offer free Discovery calls and we can discuss a package that includes website implementation.

Nope. SEO works the same regardless of what platform your website is built on. However, some platforms require much more work and maintenance to keep things optimized (Wordpress is an example).

Yes. I consider this course a living document and I will be adding content and making updates as I’m able or as necessary.

You will be notified via email when significant updates are made.

Yes! I truly believe SEO is the first step to a sustainable business, so that’s why I chose this as my first course.

I’m planning a full marketing audit course in the near future, and a more in-depth analytics and reporting course.

No. Paid ads management (Meta, Google, Bing, LinkedIn, etc.) strategy changes on a monthly basis. Sometimes even weekly. It would not be sustainable for me to update course material in a timely manner to keep up with the changes.

If you’re interested in a consultation on your paid ads campaigns or would like to chat about paid ads management, I offer free Discovery calls and would be more than happy to discuss!

If you have a blog you want to monetize (or already have), you should already have some foundational knowledge of SEO, so this course may be too basic for you.

However, If you’re just starting a blog and are looking to get your website set up properly, this course is a good start.

I do not deep-dive into building out a blog for monetization in this course. However, if you would like support with the strategy behind building out your blog, I would suggest my Guided Traverse Tier, which includes monthly consultations, reporting, and a review of your website with agency-level SEO software.